Create a new benchmark! Haining Leather City signed a heavyweight contract! Leather companies have seized 2/3 of the Asian market with this unique product!

Building a new benchmark for e-commerce live streaming, Haining Leather City partners with Taobao and Xiaohongshu

As the autumn and winter seasons approach, the online sales market is entering its peak season. Recently, the "926 Tide Broadcast and Haining Fur Source Good Product Traceability Live Season" event was grandly launched at Haining China Leather City.

Important leaders of Haining Municipal Government, the person in charge of Haining Leather City, as well as over a hundred e-commerce platform leaders, platform institutions, influencers, enterprise representatives, industry experts, member units of Haining E-commerce Association, Haining Clothing Association, Haining Leather Industry Association, leather city market and park merchants, e-commerce base merchants, and industry media jointly participated in the launch ceremony.

At the launch ceremony on that day, many honors were awarded, including "Fashion Trendy City E-commerce Industry Base 2024 Good Product Recommendation Officer", "Shishang Trendy City E-commerce Industry Base 2024 E-commerce Ecological Partner", "Fashion Trendy City E-commerce Industry Base 2024 Haining Fur E-commerce Leading Enterprise", and more.

At this launch ceremony, Taobao Apparel and Haining Leather City signed a cooperation agreement for the Taobao Apparel Haining Leather City Autumn and Winter Good Goods Double Selection Fair. This signing is not only a new starting point for cooperation between the two parties, but also an important step towards the deep integration of Haining fur industry and Taobao clothing.

On April 25, 2024, Xiaohongshu E-commerce officially entered Haining China Leather City with a strong presence in the industry belt. As one of the first pilot industry belt service providers of Xiaohongshu e-commerce platform in China, Haining China Leather City will carry out deeper cooperation with Xiaohongshu e-commerce in the autumn and winter clothing field. On that day, the signing ceremony for the strategic cooperation of Haining Leather City's autumn and winter clothing was held by the organizer of Xiaohongshu E-commerce Treasure Plan.

This event brings together Lierkiss, Nono the Lazy Cat, Mi Tao, Angel Model, Dapan Kate, Wenjiao Yuexiang Life, and AP Song Huohuo, Jiao Jiaomei Jiao and many other top and waist experts anchors. With their huge fan base and rich live streaming experience, they have brought unprecedented exposure and sales growth to Haining Fur. At the same time, the addition of powerful institutions such as Taobao's billion yuan subsidy, Four Seasons Green, Gou Mei, Zhi Li Xing Xuan, Huoni Culture, Fanwei, and Zhejiang Lexu Media has injected strong momentum and support into the event, jointly promoting the digital transformation and upgrading development of Haining fur industry. At the event site, well-known merchant brands such as Picheng Yanxuan, Xinbaoshi (Zhejiang) Clothing, Hangzhou Chain Supply Culture and Technology, Zhejiang Enqi Clothing, Haining Bansen Clothing, etc. made a brilliant debut with their new seasonal products.

In recent years, Haining Leather City has closely followed the pulse of the times, standing at the forefront of new media and new formats. Since the establishment of the Fashion Chaocheng E-commerce Industrial Base in 2019, it has successfully attracted more than 300 full category supply chain enterprises and live broadcast elites to settle in. It has established close cooperation with more than 3000 well-known anchors on Taobao, Tiktok, Kwai, Little Red Book and other platforms. The fan group has broken through the 100 million level mark, and the cumulative sales have soared to an astonishing 60 billion yuan. The total volume of shipments is more than 10 million yuan, creating Haining's first industrial base with e-commerce sales exceeding 10 billion yuan. The brand image of "Haining Fur Source Good Goods" is increasingly deeply rooted in people's hearts, winning the trust and praise of consumers.

This leather company holds a 2/3 market share in Asia with its distinctive products

Entering the Fuxin Leather Industry Development Zone, downstream projects around the leather industry are constantly landing, transforming, and releasing new momentum.

Fuxin Dahui Leather Sports Goods Co., Ltd. is a company specializing in the production and processing of baseball related industrial chains. Since the enterprise settled in the development zone in 2018, its production scale has gradually expanded. From the initial factory building, one product has developed into six factories, and the product has evolved from a single baseball leather to all sports equipment related to baseball, such as baseball strings, baseball gloves, baseball leather, baseball bats, baseball cores, etc. This year, the company has launched a new hair washing workshop, which took only two months from project approval to production, demonstrating the speed of clearing the river and further showcasing the comprehensive strength of the local leather industry chain. Zhao Yue, the workshop director of Fuxin Dahui Leather Sports Goods Co., Ltd., said in an interview with the media, "Since we settled in Qinghemen, our output value was only over 20 million yuan at that time. After five years of continuous efforts, our output value will exceed 80 million yuan in 2024. In 2024, our company's characteristic products will supply two-thirds of the Asian market, and our output value is expected to exceed a small target by 2025

In recent years, the Qinghemen District Committee and Government have adhered to leather making as the core, continuously increased investment promotion efforts, continuously improved the leather industry chain, formed a matrix of leather parks, and made every effort to cultivate leading enterprises. Fuxin Dahui Leather Sports Goods Company, Liaoning Ruicheng Leather Products Co., Ltd. and other enterprises continue to grow and develop. In addition, they adhere to the construction of an international advanced green leather industry park as a breakthrough point, and strive to create a closed industrial chain park that is intelligent, green, circular, sustainable and shared. With a series of practical measures, the industrial structure layout centered on the leather industry has ushered in a good development momentum, successfully introducing many leather related enterprises to settle in. In the first half of this year, there were a total of 22 key projects in the development zone, including 5 ongoing projects, 4 ongoing projects, 5 completed projects, 4 planned new projects, and 4 key projects to be promoted and signed. Qinghemen Leather Industry is moving from low-end to high-end, and moving towards the path of boutique, personalized, and fashionable development.

Zhang Zhicheng, Deputy Secretary of the Party Working Committee and Deputy Director of the Management Committee of Liaoning Leather Industry Development Zone, said: "After 15 years of construction and development, the development zone has taken shape from scratch, gradually improved its industrial chain, increasingly complete supporting facilities, and continuously increased its contribution to finance and taxation. It has become a pillar industry in Qinghe District. Our development zone will focus on the green leather industry zone, identify the entry point, foothold, and starting point of our work, promote the construction of projects at an early stage, plan ahead, and implement them in practice, sort out forward-looking thinking, fully play the leading and driving role of leading enterprises, dynamically improve the industrial chain map, actively promote the extension, supplementation, and strengthening of the chain, promote the coordinated development of the entire industrial chain in the region, and strive to build a new situation of concentrated industrial clusters of project gathering enterprises. We will comprehensively optimize the business environment, immerse ourselves, ask enterprises for their needs, and do everything we can to solve the problems of power supply, congestion, and difficulties encountered by enterprise development. Strengthening element guarantee, promoting service quality and efficiency, and fully promoting high-quality development of the park, we will demonstrate greater responsibility in the three-year action plan for the comprehensive revitalization of Fuxin, and provide favorable support for our province to build a modern industrial system with Liaoning characteristics and advantages