Leather is sold at a higher end, and this new model has been recognized! A boss claims that sales have increased by over 30% this year

The workshop is more intelligent, and leather is sold at a higher end

Turning around the workshop, each piece of genuine leather becomes a fashionable bag. On October 12th, a leather bag production workshop located in Xili Street, Nanshan District, Shenzhen was busy with workers rushing to produce international orders. Irregular shaped genuine leather is laid flat on the table, scanned by laser, automatically arranged by the system, and efficiently cut by the robotic arm, maximizing the utilization of each piece of leather.

We now have more than 20 modern assembly lines, which significantly improve production efficiency, "said Zhou Guosen, General Manager of Shenzhen Deyi Technology Industrial Co., Ltd. The company produces 2 million handbags annually, and its brand, Dysona, holds a significant market share in the domestic mid to high end women's handbag market.

Shenzhen is a well-known leather industry cluster in China, with an industry scale of approximately 50 billion yuan. Among them, the leading brands have obvious advantages in gathering, such as Belle International, known as the "Shoe King", leading bag brand Diana, shoe ODM (commissioned design) manufacturing enterprise Yaoqun Industrial, and bag industry "Foxconn" Huixiong Leather Goods.

In recent years, Shenzhen shoe and leather enterprises have continuously increased their investment, accelerated the digital transformation of the entire production and sales chain, empowered production lines with technology, and promoted the transformation from "manufacturing" to "intelligent manufacturing".

In 2018, Deyi Technology launched investment and implementation of intelligent production lines, and has continued to increase investment over the years. Zhou Guosen stated that not only does its independent brand product sales cover the whole country, but its strong supply chain strength has also helped it win numerous international first-line brand orders.

Transformation and upgrading cannot be achieved overnight. On the road of intelligence, Shenzhen leather enterprises have put effort into technology, research and development, product quality, and refined operation management, forging high resilience in the industry with high technology.

Automated production equipment can save production costs, but there are few specialized production equipment for shoes and bags, requiring enterprises to invest a lot of manpower and material resources in independent research and development, and upgrade key technology processes, "said Zhu Shenguang, Deputy General Manager of Lirong Footwear (Shenzhen) Co., Ltd., a core subsidiary of Belle Fashion Group.

Walking into the exhibition hall of Lirong Footwear headquarters building, the daily sales volume of each brand, each store, and even each shoe, as well as real-time sales data of stores across the country, manufacturing department orders and completion status, are all displayed on the digital screen at a glance.

It is reported that Belle has integrated data from over 20000 retail stores for real-time management; We are also exploring the creation of online channels such as mini programs and live broadcasts to improve the operational efficiency and customer experience of the omnichannel network.

"Shenzhen head shoes and bags brand terminal retailing and supply chain capacity walk on two legs, forming a positive cycle, with obvious advantages such as scientific and technological innovation and creativity leadership." Huo Ronghua, secretary-general of Shenzhen Leather Industry Association, said that next, we will integrate and link the industrial resources of Guangdong Hong Kong Macao Bay Area, explore a new model of "cross-border e-commerce+leather industry belt", and promote the high-end, digital, intelligent, green and international development of the leather industry.

Shenzhen Federation of Industry and Commerce conducts special research on the fashion industry

Recently, leaders from the Shenzhen Federation of Industry and Commerce led a team to conduct research on leather industry related enterprises and business associations, in order to further understand the development of Shenzhen's fashion industry.

The research team visited the exhibition hall and leather production workshop of Shenzhen Disanna Leather Goods Co., Ltd. to understand the development of the company's brand, and had discussions and exchanges with representatives of the Shenzhen Leather Industry Association.

The research team stated that the Municipal Party Committee and Government attach great importance to the development of the leather industry, and the Municipal Federation of Industry and Commerce will further assist in promoting the leather industry, enhancing the brand awareness and international dissemination of Shenzhen leather. We hope that industry associations and enterprises can fully leverage their leading advantages in driving, technological innovation, and creativity, explore and create new formats and models of "cross-border e-commerce+leather industry belt", focus on high value-added and high-end manufacturing links, strengthen brand operations, integrate industrial chain resources, promote the high-end, digital, green, and international development of the leather industry, and help Shenzhen build a "fashion capital".

Foreign trade merchant: Significant increase in orders this year

In the first three quarters of this year, the total value of China's goods trade imports and exports reached 32.33 trillion yuan (RMB, the same below), breaking through 32 trillion yuan for the first time in history during the same period. Located in Guangdong, a major province for foreign trade exports, many export enterprises have also felt the increase in orders brought by overseas markets this year.

As for how to seize new markets and orders, Zhou Xianpeng, the person in charge of a leather goods company in Guangzhou, said that the products are mainly sold to 57 countries and regions including North America, Europe, and Asia Pacific. Since the beginning of this year, sales have increased by more than 30%. We mainly expand our market and increase product accessibility through domestic and foreign e-commerce channels such as 1688 and Amazon.